A curated list of tools for Product Managers and UX Researchers — covering the full stack from feedback collection and session recording to analytics, experimentation, and AI-powered synthesis.
Contents
- All-in-one platforms
- Survey
- Product discovery
- Session recording
- Analytics
- Feature flags & experimentation
- Product tours & onboarding
- User testing
- User interview
- Research repository
- User recruitment
- Learn
🧩 All-in-one platforms
Why buy five tools when you can be overwhelmed by one?
Platforms that combine multiple research and analytics capabilities — session replay, analytics, feature flags, surveys, and more — in a single product.
- Contentsquare - Digital experience analytics combining heatmaps, session replay, and journey analysis.
- Datadog - Observability platform with RUM, session replay, and user journey analytics.
- Hotjar - Heatmaps, session replay, surveys, and feedback widgets in one platform.
- Pendo - Product analytics, in-app guides, session replay, and feedback in one platform.
- PostHog - Open source suite: analytics, session replay, feature flags, surveys, and A/B testing.
- Screeb - Product analytics, session replay, and in-product surveys in one platform.
💬 Survey
Users will tell you exactly what they want. Then use the product completely differently.
📋 In-app surveys
"On a scale of 1 to 5, how likely are you to abandon this survey before finishing it?"
Ask questions along your users' journey.
- Hotjar - On-site polls and feedback widgets alongside heatmaps.
- Pendo - In-app surveys and NPS tied directly to product usage data.
- PostHog - In-product surveys integrated with analytics and feature flags.
- Refiner - In-product microsurveys for SaaS.
- Screeb - User feedback and in-product surveys.
- Sprig - In-product surveys and concept testing tied to real user segments.
🔬 Feedback analysis
We have 10.000 pieces of user feedback. They all say "make it faster." Faster than what?
Aggregate, tag, and extract signal from qualitative feedback at scale.
- Chattermill - AI-powered feedback analytics for CX and product teams.
- Enterpret - AI-native feedback analysis aggregating support tickets, reviews, and NPS at scale.
- Kapiche - AI-driven theme discovery and clustering from unstructured customer feedback.
- Thematic - AI-powered thematic analysis for clustering recurring themes from open-ended feedback.
🔍 Product discovery
We built the feature users asked for. Turns out they meant something else entirely.
Build an understanding of customers, then using that knowledge to prioritize features development.
- Canny - Capture, organize, and analyze product feedback.
- Harvestr - Customer feedback and product management software.
- Productboard - Product management software centered on customer insights.
🎥 Session recording
Big Browser is watching you click the wrong button again.
Session recordings are renderings of real actions taken by visitors as they browse a website. Recordings capture mouse movement, clicks, taps, and scrolling across multiple pages on desktop and mobile devices.
- Contentsquare - Session replay with zone-based heatmaps and journey analysis.
- Datadog - RUM and session replay tied to backend traces and errors.
- Fullstory - Behavioral data platform with session replay and real-time error capture.
- Heap - Session replay linked to auto-captured user behavior data.
- Hotjar - Website heatmaps and behavior analytics tools.
- Microsoft Clarity - Free heatmaps and session recordings.
- PostHog - Open source session replay integrated with product analytics.
- Screeb - Session replay with mobile support and product analytics integration.
- Smartlook - Qualitative analytics with session recordings and heatmaps.
📊 Analytics
Data-driven decisions, made by people who already knew what they wanted to do.
📈 Product analytics
Our DAU is up 200%! (We changed how we define "active".)
Purpose-built tools for understanding user behavior, retention, and product usage.
- Amplitude - Digital analytics platform for product and marketing teams.
- Datadog - Observability platform with RUM, session replay, and user journey analytics.
- Heap - Digital insights platform that auto-captures all user interactions.
- Mixpanel - Self-serve product analytics for user behavior.
- PostHog - Open source product analytics, feature flags, and A/B testing.
- Screeb - Product analytics with built-in user feedback and session replay.
📣 Marketing analytics
We got 10,000 visitors! Only 3 converted, but the traffic slide looked great in the deck.
Tools focused on acquisition, conversion, and campaign performance across web and digital channels.
- Contentsquare - Digital experience analytics with journey mapping, zone analysis, and conversion insights.
- Google Analytics - Web and app analytics by Google.
🏛️ Business intelligence
A SQL query walks into a bar, walks up to two tables and asks... "Can I join you?"
General-purpose querying and visualization tools for slicing data across sources.
- Looker - BI and data analytics platform by Google Cloud.
- Metabase - Open source business intelligence and analytics.
- Redash - Open source tool for querying and visualizing data.
🗄️ Customer data platform
Your data is in 12 places. None of them agree on the user's name.
A customer data platform is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.
- mParticle - Customer data platform for mobile and web.
- RudderStack - Open source platform for streaming data from your website to any modern stack.
- Segment - Collect, clean, and activate your customer data.
- Tealium - Real-time customer data hub and tag management.
🚩 Feature flags & experimentation
We ran an A/B test. Variant B won. No one remembered to turn off variant A.
Control feature rollouts and run rigorous experiments to validate product decisions with data.
- Flagsmith - Open source feature flags and remote config.
- GrowthBook - Open source feature flags and A/B testing platform.
- LaunchDarkly - Feature management and experimentation platform.
- Optimizely - A/B testing and feature experimentation at enterprise scale.
- PostHog - Open source feature flags and A/B testing integrated with analytics.
- Split.io - Feature flags with built-in impact measurement.
- VWO - A/B testing and conversion optimization platform.
🗺️ Product tours & onboarding
Our onboarding is so good, users still get lost — they just feel great about it.
Guide users through your product, drive adoption, and collect in-context feedback.
- Appcues - No-code user onboarding and product tours.
- Intercom - In-app messaging, product tours, and customer support in one platform.
- Pendo - In-app guides and walkthroughs tied to product analytics.
- Screeb - In-app product tours and onboarding flows tied to user segments and analytics.
🧪 User testing
It takes 5 users to find 85% of usability issues. It takes 1 stakeholder to ignore all of them.
Validate designs and flows with real users before shipping.
- Maze - Rapid product research platform for usability testing.
- Sprig - In-product concept and prototype testing tied to real user segments.
- UserTesting - On-demand human insight platform.
🎙️ User interview
"Tell me about the last time you used our product." — "What product?"
Conduct, record, and analyze user interviews at scale.
- Discuss - Qual research platform for live and async moderated interviews.
- Grain - AI-powered meeting recorder and highlight reel for user interviews.
- Great Question - End-to-end interview platform with scheduling, recording, and transcription.
- Lookback - Live and async moderated interview sessions with real-time team observation.
- Lyssna - Remote research platform for moderated and unmoderated user interviews.
- Outset - AI-moderated interviews that scale qualitative research without a human moderator.
🗂️ Research repository
Where insights go to be forgotten by everyone except the person who ran the study.
Centralize, organize, and make discoverable all research artifacts — transcripts, videos, highlights, and insights — across studies and teams.
- Condens - Lightweight research repository for centralizing and tagging research data.
- Dovetail - Research repository with AI-powered tagging, theming, and insight synthesis.
- Marvin - AI research assistant for tagging, analysis, and insight generation across studies.
🎯 User recruitment
Finding the right participant is harder than finding a bug in production on a Friday.
Find and recruit the right participants for your research.
- Prolific - High-quality participant recruitment for research studies.
- Respondent - B2B and consumer research participant recruitment.
- User Interviews - The fastest way to recruit research participants.
📚 Learn
The best time to learn about user research was before you shipped. The second best time is now.
🎪 Event
A room full of people who agree users should be central to everything — see you next year.
- Nielsen Norman Group UX Conference - Training and events from the leading UX research firm.
- Product at Heart - Annual product conference in Hamburg focused on product thinking and discovery.
- UX London - Annual UX conference by Clearleft with talks and full-day workshops.
- UXLX - UX Lisbon, one of Europe's leading UX conferences.
- UXPA International - Annual conference by the User Experience Professionals Association.
🎤 Talk
Watching someone talk about talking to users. Close enough.
- Continuous Discovery Habits - Teresa Torres on building a sustainable habit of weekly customer discovery.
- How to Run Better User Interviews - Steve Portigal on interviewing users.
- Jobs to be Done - Bob Moesta on understanding user motivations.
- Just Enough Research - Erika Hall on making research practical and actionable for teams.
- The Mom Test - Rob Fitzpatrick on talking to customers without fooling yourself.
- The Power of Storytelling in Research - Steve Portigal on synthesizing and communicating research findings.
🎧 Podcast
Six episodes in on how to talk to users. Still haven't called one.
- Awkward Silences - User Interviews' podcast on the practice and craft of UX research.
- Dollars to Donuts - Steve Portigal interviews research practitioners.
- Mixed Methods - A podcast for UX researchers.
- The Product Experience - Mind the Product's podcast on building better products with real user insight.
- The Rosenfeld Review Podcast - Interviews UX practitioners and thinkers
- This is HCD - Human-centered design conversations with practitioners worldwide.
📖 Books
Everyone on the team owns The Mom Test. One person has read it.
Essential reading for product managers and UX researchers.
- Continuous Discovery Habits - Teresa Torres. How to build a habit of weekly customer touchpoints to make better product decisions.
- Demand-Side Sales 101 - Bob Moesta. Selling and building products through the lens of Jobs to be Done.
- Interviewing Users - Steve Portigal. How to uncover compelling insights through conversations with users.
- Just Enough Research - Erika Hall. A practical guide to doing research that is useful, timely, and cost-effective.
- Lean UX - Jeff Gothelf & Josh Seiden. Applying lean principles to UX design and research.
- Research That Scales - Kate Towsey. Building and managing a research practice at scale.
- The Mom Test - Rob Fitzpatrick. How to talk to customers and learn if your business idea is good.
- The User Experience Team of One - Leah Buley. A research and design survival guide for solo practitioners.
📰 Blogs
Bookmarked for later. Later is a lie.
- Dovetail Blog - Research methods, team management, and UX practice at scale.
- Nielsen Norman Group Articles - Evidence-based UX research and design guidance.
- Product Talk - Teresa Torres on continuous discovery and product strategy.
- UX Collective - Medium publication covering UX research, design, and product.
- UX Matters - Long-form articles on UX research methods and strategy.
💌 Newsletters
Weekly reminders to do user research, delivered to an inbox you check between meetings you're already late for.
- Humans Who Research - Practical UX research methods and career advice.
- Lenny's Newsletter - Product strategy, growth, and user insights from Lenny Rachitsky.
👥 People to follow
They all say "talk to your users." You liked the tweet instead.
Practitioners, thinkers, and writers shaping the field of UX research and product discovery.
- Bob Moesta - Co-creator of the Jobs to be Done framework; author of Demand-Side Sales.
- Erika Hall - Co-founder of Mule Design; author of Just Enough Research.
- Judd Antin - Former head of UX research at Meta; writes on research strategy and impact.
- Kate Towsey - Pioneer of research operations; author of Research That Scales.
- Leah Buley - Author of The User Experience Team of One; VP of Research at Salesforce.
- Nikkel Blaase - Product designer writing on design systems and research-led product thinking.
- Steve Portigal - Author of Interviewing Users; leading voice in user research practice.
- Teresa Torres - Author of Continuous Discovery Habits; advocate for outcome-driven product teams.
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