📊 Analytics
Data-driven decisions, made by people who already knew what they wanted to do.
📈 Product analytics
Our DAU is up 200%! (We changed how we define "active".)
Purpose-built tools for understanding user behavior, retention, and product usage.
- Amplitude - Digital analytics platform for product and marketing teams.
- Datadog - Observability platform with RUM, session replay, and user journey analytics.
- Heap - Digital insights platform that auto-captures all user interactions.
- Mixpanel - Self-serve product analytics for user behavior.
- PostHog - Open source product analytics, feature flags, and A/B testing.
- Screeb - Product analytics with built-in user feedback and session replay.
📣 Marketing analytics
We got 10,000 visitors! Only 3 converted, but the traffic slide looked great in the deck.
Tools focused on acquisition, conversion, and campaign performance across web and digital channels.
- Contentsquare - Digital experience analytics with journey mapping, zone analysis, and conversion insights.
- Google Analytics - Web and app analytics by Google.
🏛️ Business intelligence
A SQL query walks into a bar, walks up to two tables and asks... "Can I join you?"
General-purpose querying and visualization tools for slicing data across sources.
- Looker - BI and data analytics platform by Google Cloud.
- Metabase - Open source business intelligence and analytics.
- Redash - Open source tool for querying and visualizing data.
🗄️ Customer data platform
Your data is in 12 places. None of them agree on the user's name.
A customer data platform is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.
- mParticle - Customer data platform for mobile and web.
- RudderStack - Open source platform for streaming data from your website to any modern stack.
- Segment - Collect, clean, and activate your customer data.
- Tealium - Real-time customer data hub and tag management.